To organise a cholesterol awareness campaign. The objective is to create awareness amongst public that cholesterol will have impact on heart disease. The team that organise the most effective awareness campaign where it also sends out the message that Nestle Omega Plus champion such initiative will win.
Observation : Team Momentum
Khai was the team leader. Not much focus and direction to lead the team forward. During brainstorming session, Ernie gave most ideas and other contributed as well. Team momentum got a BIG LOVE signage costing most of the budget given. On the task day, Khai was late. Ernie and Ivan was giving out sample out from the booth location but unable to draw crowds in. The task location looks bare with minimum education on cholesterol. However, they have managed to get very high amount of donation money. Oh yes, they have to make their own milk and having problem with getting enough hot water.
In the board room, Khai and Ivan were on the hot seats. Most team members thought that Khai did not done well as a leader. Whilst Ivan was found that keeping his cards under his sleeves. Not contributing to the max.
Was Khai a weak leader and what can she improve on?
They was not much disagreement during the brainstorming. Can that be the reason why the direction and strategy were not firm and strong?
Ivan did not contribute as much as he could. Is it more important to keep a weak leader or leader with less commitment?
Observation : Team Dynamic
Keng Teck was the leader. The way Keng Teck conduct the brainstorming session were somewhat autocratic. Joel tried to insist to focus on Heart Disease while Keng Teck maintains that Cholesterol is the key focus. Team Dynamic has managed to run an effective awareness campaign with BP Lab to conduct health check, Nutrionist standing by to give advices, Walk through Facts and Figures about Cholesterol, I Care card to be distributed out, Cholesterol Quiz and of course the mobile van with Nestle Omega Plus.
Despite with good strategy and execution, Peter Pek commented that the brand was left less desired. Team Momentum has not done enough to promote the brand despite with banner (from the floor), Buntings, sampling exercise, pamplets of nestle etc. Not forgetting Dr. Jahar though that he is being treated as a waiter.
Keng Teck was very firm in his decision and direction. Kind of fierce person. Should he be that firm or should he listen more to Joel and other team members?
Keng Teck is a brand consultant but being commented that he did not bring out Nestle brand in the task. Should he focus more on the brand or the campaign?
Jahar seems not happy to be a waiter but the assingnment given to him was crucial to convince people that it taste good on top of good for health. Should he complaint?
(sorry for the late posting! was rushing for project. Hope it is not to late to discuss!)